La Crosse, Wisconsin

Letter from the CEO

January 2017


Dear Valued Customer,

As we now turn our attention to 2017, let me first thank you for your continued loyalty and support.

The drumbeat of sustainability in the ag sector continues to beat loudly, and we’re honored to help lead efforts to incorporate applications of the seed we offer into cover cropping, pollinator habitat, buffer strips and other conservation plantings. These practices will no doubt continue to grow, and likely accelerate. You can count on us to help educate and motivate your teams to take action.

We’re also proud to support industry efforts to expand research in the forage space through our participating in the National Alfalfa and Forage Alliance Alfalfa (NAFA) Checkoff program. For every bag of Forage First branded Alfalfa varieties we sell, $1.00, will be remitted to NAFA to fund needed research in this sector.

We believe that our turf business is also poised for growth this year as the economy continues to improve. With new construction on the rise and a solid real estate market, we are ready with quality turf seed and related products to help you capitalize on new opportunities.

Our entire team at La Crosse Seed is committed to ensuring we provide our customers great products with amazing service at a fair price.

We wish you the happiest of holidays and much success in 2017 and beyond.


If there is anything that I can do to help improve our service to you, or if you have any feedback you wish to provide, please contact me at (800) 356-7333 or email me at



Dan Foor

Dan Foor COO Signature